Hey-oh. Thanks for linking, [MENTION=14727]96blak54[/MENTION]. I haven't been around the forums much lately, been slammed with moving into the new shop and all, but I'll pipe in.
As far as the pricing goes, the whole goal of the kit was to provide superior stopping power to a 13" cobra setup at a lower price point. After the brake kit, lines, pads, rotors, and sourcing calipers, this configuration will cost less than a 13" cobra kit. Being a car guy myself, I've never been one to try to price-gouge, so imho the price is pretty fair based on both the cost of manufacturing/company operating costs/distribution, as well as the price of alternative kits on the market.
I've been meaning to update the product image, functionally they are still the same, but they're a little shinier now and have laser marked serial number and build date to allow us to better keep track of what kits are out there.