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Message: <blockquote data-quote="wytstang" data-source="post: 39750" data-attributes="member: 7973"><p>AWC aka Automagic, originally patented detailing clay and the clay process. They defended their rights very agressively in court. When ITW purchased AWC, the primary asset they bought is the clay patents and the relationship with the manufacturer. 100% of all clay manufacturing is in Japan through one company. Some companies go directly to the manufacturer and pay a licensing fee on every bar made, while others buy direct from ITW. In others words There is ONLY ONE manufacture of clay left in the world. As a result, the price of clay is going up. Automagic has stopped all others from trying to manufacture it. In other words they are both the same with a few tweaks to market it as there one.....ClayMagic FTW.......</p></blockquote><p></p>