This is the downside of what were once great American brands becoming transnational corporations - they eventually become so removed from their heritage they don't remember what they're about.
Back in the Great Recession's beginning, when GM had to be bailed out, the Govt decided GM had too many brands and should downsize/consolidate.
The CEO admitted on camera later that the decision to axe Pontiac was made by the fact that someone decided Buick would be the brand to break open the market in China. Yeah, i dont get it either, but let's not digress. He said if they axed Buick instead, they would have to start over completely in that market. Screw the Americans who built and bought the cars and the company, because we want Chinese sales not to drop, we'll instead drop a brand which was finally starting to get back on it's feet with some interesting cars. Pontiac Excitement? Instead we're stuck with Buick and Cadillac, two brands for those over 70.
Fast forward to today, and I'm disappointed but not surprised. GM was a disappointing third to join the 'retro' game, with the 05 Mustang and the return of the Challenger coming first. They don't get the market.
I love Ford, but we've had our own miscues too. The woman in charge of the reintroduced Thunderbird didn't understand the last 20 years of 5 seat cars with both performance and more of a luxury/roomy feel than a Mustang. Instead we got a 3900lb two seater convertible that was heavier/slower/less capable in every way compared to its predecessor. Why? Because she thought it "looked cute". Ugh.
These people gave forgotten that if the people don't like it, we won't buy it. They dont know what we want, and in many cases dont seem interested in finding out.
/rant
sorry guys i get wound up some times.
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