The 1994 model year marked the beginning of the fourth generation of Mustangs. After 15 years of the same "Fox" platform, enthusiasts were ready for an all-new look and feel. And Ford was anxious to give them what they wanted.
?It was a do-or-die situation for Mustang at the time,? recalled William Boddie, then Ford?s program manager for small- and mid-size cars. ?A lot of people at Ford thought we wouldn?t make enough money with the Mustang, and they thought we ought to kill it. This was going to be our chance to prove them wrong.?
The designers came up with three different mock-ups, and they nicknamed them ?Bruce Jenner? (after the Olympic athlete), ?Rambo? (after Sylvester Stallone?s movie character) and ?Arnold Schwarzenegger? (after the muscular movie star).
?Rambo was the most far out design. It looked like a snorting bull,? checked Boddie. ?The ?Bruce Jenner? Mustang was the most refined, and the ?Arnold Schwarzenegger? model was in between the two. That was the one that we chose.?
